Recently Google Analytics announced its new Cross-Device features to its services, which will makes it an easier mission for marketers and advertisers to understand their consumer’s behavior across their various devices journey via browsing products in their websites, reaching to purchase.
The Cross-Device features is an Analytical report, that shows the peoples’ interact to the website from different devices & during multiple times, that will gives complete view for the marketers to run smarter campaigns.
Google “Cross-Device” case study
Let’s say you’re a shoe retailer and you want to share a special promotion with your most loyal customers only which means customers who have purchased more than $500 in shoes on your website in the last 12 months using any of their devices.
Google Analytics also announced their intention to roll out other Cross-Device reports like Device Overlap, Device Paths and Channels, after launching device tracking.
If you have a User ID, you can access to the new feature by following these steps:
- Visit the Admin section of your Analytics account.
- Choose the setting to activate Google signals.
If you don’t see this setting, just wait and you will soon, Google promises to roll it out to all Analytics accounts over the coming weeks.
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