Video content had become a must to adopt technique. All marketers have to use, more or less, a video content whatever the channel they use whether it was YouTube, Facebook, Instagram, twitter or even their own website.

The overwhelming importance of video marketing is grounded on a dozen of facts and figures; the following list includes just few examples:

• 80% (at least) of users prefer to watch a brand’s life video page rather than regular post.
• 72% of businesses assured that video had improved their conversion rate.
• 70% of consumers tend more to share a brand’s video.
• 52% of consumers considered watching product videos a key trigger for their online purchase decisions.
• 65% of business decision makers engage in a vendor communication after viewing a video.

These facts and more made a social network like Facebook keep updating the video ranking factors to assure that marketers would pay more attention of their video stories.

The latest updates announced to take effects on the three main factors:

• Loyalty and Intent: these are factors related to your fans’ engagement and repeated viewership of your video posts. And Facebook announced adding more weight in ranking to videos that people seek out and return to later.
• Video and viewing duration: Facebook restated that it’s important to ensure that videos capture viewers’ attention for at least one minute. Facebook also added more weight in ranking to videos that keep people engaged, especially on videos that are at least three minutes long.
• Originality: Facebook announced earlier that he would limit distribution for unoriginal or reproduced content. And it renounced later that he we will more strongly limit distribution and monetization for this kind of content.

In summary, Facebook keeps pressuring for more quality and engaging videos. This is for the benefit of users, who will find and engage with more valuable content. But also this will help brands and great video makers reach more people on Facebook.